LIFESTYLE

CONTENT CREATION FOR LUXURY HOTELS, RESTAURANTS AND SPAS.

Beyond high quality hospitality photography.
Content that involves your audience and tells their story.

Storytelling is typically used to communicate about your brand, your purpose, and your products through a story, in order to boost the connection and the engagement of your audience with your brand.

But what happens if we make your audience the protagonist of the story, in place of your product/service? And if we leverage Storytelling to involve rather than engage?

Your brand becomes a means of self-expression to your audience, a way to make their desires come true, to confirm their believes about themselves, and affirm their status in front of others. It becomes a pieces of your customer’s own narrative, a part of the story they tell, transforming them from mere consumers to loyal brand’s ambassadors.

Can you see how much more powerful storytelling becomes in this way? It’s no longer about connecting and engaging, but it’s about involving; it’s about triggering a virtues circle of interdependence between your brand and its consumers.

Today, luxury is no longer about showing off wealth, but it’s more about self-expression and uniqueness. So the key to become indispensable to your consumers is helping them express who they are, not just what they do or possess.

And this is also our mission working with you.

THE NARRATIVE OF A LIFESTYLE

From engaging content to involving content.
A new definition of Storytelling.

We’ve noticed that most upscale hospitably brands showcase beautiful, high-quality images on their Instagram profiles, which all look pretty much the same. You scroll down and see a perfectly staged food photo, or an impressive high-definition interior shot, and at first sight, you can’t tell whether it’s from your favorite hotel in NYC, or the one you stayed in Paris, or maybe the restaurant you always go when traveling to London.

We asked ourselves: “Why, with some much spent in marketing, do those brands struggle to differentiate themselves on social media, ending up unrecognized and forgotten by their own audience?”

We believe this happens because most of the times, they rely on big marketing agencies to create their content, and those have a “macro” corporate approach, with very little connection to the community of aficionados who are religiously involved with their favorite luxury brands.
Agencies focus on the quality of photography and videography, setting up sophisticated productions (which is great), often at the expenses of the narrative.

Of course we strive to deliver the best quality in our photos and videos, but we put even more effort into creative direction and storytelling, to create content that is appealing to your niche and that conveys your brand values in a highly involving way.